Akhil Seo Analyst

Content Optimization

SEO refers to search engine optimization. The process of SEO is to optimize the website and pages. In SEO we have optimized our content for a search engine. A content optimization technique that is used to improve our website search results and ranking. Content optimization makes our website or pages more attractive to the user and search engine.

Snippet

The meta description seen under the page or HTML is called Snippet. Snippet consist of Meta tag, Title tag, publish date. Meta keyword makes the content easier to the user. The main keyword must focus and it must be in bold.

Title Tag & Head Tag

A title tag is one of the most important in the content writing. The title must be in focused Keyword what we are describing to the content. The title must be write in more than 3 words. The title must be important to the search engine and the users also its describes in more than 3 words what should be in the content. Head tag is used for heading. It has 6 sizes of heading tags are there.<h1>for the main heading and <h6> is least one.

Meta description

Meta description is an attribute in a metatag. Meta tag helps to describe a short description of the content. Meta description has 150-160 characters including spaces. Google uses meta description, not for ranking. It gives value for the quality of description. The attractive and short description will impress the user to click the page and the more click moves to the top.

Image optimization

When we add an image on the similar to the content it must be helpful for the user understand. Alt tag is the attribute in the image optimization. Alt tag is an alternative text description to the image and it is saved in a single directory.

Akhil C S

Google has become a massive growth in the web search engine field. Google was developed in 1996 by Larry Page and Sergey Brin. They are the Ph.D. students at the Standford university in California. Google was their research project name of the project is "BackRub". They organize the world information for all the people in the world. It can be accessible and useful for each and every person in the world.

In 1997, September google was Registered become officially. The growth of the google was very quickly. Google become the most powerful web search engine in the world.other search engine like yahoo, MSN goes back down. People trust the google very much.that trust makes google become top. Google uses special algorithms for good search results. Google was a program called crawler to identify the content of the page. The web crawler that finds and fetching the content and also google have an index of keywords the words are found.

Page Ranking

Google uses an algorithm called page rank. That is used for deciding the rank of pages in the search engine. The name of the page rank is obtained from the one of the founder of the google Larry Page. The page rank is important for the websites. The no of the keywords used in pages when a websites make keywords it will get on the top rank.

Mechanism

Google follows some mechanism. One of the mechanism is niche specific.niche specific is based on the content specific.niche mechanism more keywords are used. When the use of more keywords the quality of the content become less . Page rank is based on the quality of content.some of them misuse this. They had more keywords without giving the quality of page(content).this is called Keyword stuffing. keyword stuffing is a black hat ethical practice. Later google introduce another mechanism called Link specific. Link specific is depending up on the links get from the other websites. In link specific page ranking is based on no. of links get from other websites. Then people began to buy links from other websites. It will a big threat to google. After that google introduce another mechanism called Quality Link specific. In this mechanism have more quality links must be considered when a website get a link to another page. It will decrease rank of the page automatically.this method is called Passing Link juice. Adsense is the most powerful program of google. It allows the websites for advertisement.it give more profit by one click of an advertisement. Google get more profit from Adsense program. In 2007, was interaction make easier by google. They take suggestions depending on the user interaction demotivating the ranking of the websites. If a user leaves a front-page of a website within a minute to google calculate it as Bounce Rate. When a user leaves from the website within seconds and takes another website that is called Pogosticking. Then google moves that websites from top position. Revisit and Regular visits are another user interaction. It makes page rate increases. It shows trust value of the user. Social media signals like facebook, twitter will introduce by Google in 2010 and after webcam team introduced.

Google Updates

In 2011, google becomes more powerful and stronger. Google make some updates on the algorithm.In 2011, Google panda was the 1st updates. It was against the content spamming. Less quality content, Spelling mistakes, Grammatical issues, copy /paste contents, that websites keyword stuffing are examples of content spamming that website from top position. Panda 4.0 is the latest version. It added as a permanent filter. After that penguin update was introduced. In April 2012 it is used to detect link spamming.link exchanging, wiki spamming selling/buying, fewer quality contents, documentary submission, are examples of link spamming. Penguin 4.0 is the latest version. It has 2 versions.penguin phase 1 and phase 2. Phase 1 is introduced September 7, 2017, and phase 2 is introduced 06 in October. After penguin, google released another algorithm update that is pigeon update. It makes google more friendly. It provides more accurate and local search results. Another google algorithm is Mobilegeddon. It gives preference to mobile friendliness website. It will boot the pages on mobile google search engines. If the websites are not friendliness they avoid that type of websites. We can see the pages without zooming and tap target.

Google main algorithm is the hummingbird. It is a semantic search.a also a detailed search. Maximum updated facts are included in the semantic search. Rank brain update is the advanced version of the hummingbird. It uses artificial intelligence. On April 2015 google released another mobile friendly ranking algorithm.